Authentically Laguna

Our Story

Founded in 2014 in Laguna Beach, California, RUBY MINT™ is a premium beach towel and lifestyle brand. Created for the sun-worshiping individual with a penchant for style and sophistication, each season offers thoughtfully-designed, premium products with the aim to bring style and joy to outdoor living.

Born of Sun & Sea

Meet Erin

Erin Crandall, the visionary behind RUBY MINT™, draws inspiration from her upbringing, splashing around the sun-drenched shores of Laguna Beach, CA. Having spent a lifetime on the beach sporting ratty old towels, Erin recognized a major gap in the beach towel market. Soon after, she went to work researching quality fabrics, responsible manufacturers and fresh designs. Enter RUBY MINT™, an intersection of fashionable and functional towels and accessories designed with laid-back Laguna style & some East Coast polish.